So you just took the wraps off your shiny new website and want to announce it to the world. . .

Woah hold on there trigger.

While everyone wants to optimize their sites for the highest possible search engine rankings, remember who you are and what you do. Most of us can only dream of big market art directors hiring us to shoot the next Pepsi Campaign. So why are we spending so much time optimizing our sites for the global market and completely overlooking the obvious business right in our own backyards.

Before take on the daunting task of SEO (search engine optimization), and trust me it’s daunting, make sure you are listed in some of your local website directories and portals including the following:

• Internet Yellow Pages
• Local City Guides
• Your Local Chamber Website
• Local Business Portals
• Local Online Portrait and Bridal Directories
• Newspapers

These are just a few examples i’m sure with a little searching you can find others in your local market.