If your like me, and you should be, you’re diligent about checking your website statistics to see the flow and trends of visitors coming to your site, all this data will help you fine tune your web efforts.

All sorts of insightful information can be obtained when viewing your website statistics including unique vs returning visitors, browser types, monitor resolutions, search terms, how visitors arrived at your site and on and on. If you haven’t spent some time looking through your server stats I encourage you to do so.

There are typically two types of server statistics you’ll use to provide you this information Server Logs and Google Analytics, there are others but these are really the only two I’d bother with.

Let me explain briefly the difference between the two. (more…)