Facebook Logo 11

Keeping Brand Continuity with Facebook Vanity URLs

Photographers are about as vain as any group of individuals I’ve ever worked with and around. We’ve got custom graphics on our cars, personalized license plates, fancy business cards and websites with our names in the URL, so it only seems fitting that we have vanity plates for our Facebook page instead of the standard out of the box cryptic URL Facebook gives us by default.

(more…)

Screen shot 2011-03-20 at 10.35.50 AM

Creative Coloring with Lightroom Split Toning

I’m not a big user of Photoshop Actions or Lightroom Presets but every once in a while I get a wild hair and like to tone an image for creative effect in Lightroom.

Typically split toning is performed on Black and White images with the end result to give a slight color tint to the shadows and highlights. I often use this technique to warm up a black and white images with a slight coffee tone, however the same technique can be used with color images to create a special effect much like cross processing with film or using a gel on your lighting. This is what I’m going to perform after the jump.

(more…)