First my sincerest apologies for not posting in the past couple weeks, it’s been a little crazy around here. I’ll do my best in the future to stay on top of things here at PhotographersHandbook.com. I do have a few blogposts in the works including one on Online Backup Solutions and another on Web Based Photo Slideshow applications, so keep checking back.

PRINT MARKETING

As photographers we need to do whatever we can to get the marketing edge over our competition in this ever increasing competitive market. It’s not always enough to just have a great looking website.

Lately i’ve seen companies such as www.ProDPI.com, a professional photo lab in my neck of the woods open up a Digital Press Division. ProDPI is now offering Full Color Business Cards which allow you to use up to five different designs per card order. Other digital press products include: Folded Cards, Postcards, Tent Cards all printed on a variety of paper options including a Green option for the environment friendly photographer.

Online based Moo.com offer some really slick and creative print products including Mini Cards, Print up to 100 different photos in each pack and make yourself a self promotion tool that will knock a potential clients socks off. Think of it as a mini portfolio in a box.

Moo.com offers other creative products such as stickers, postcards and Greeting Cards all with your images on them.

There are tons of other companies out there offering unique and affordable products, just do a google search and your bound to turn up something. In future posts we’ll cover other inexpensive methods of marketing your business through the use of Postcards.

Be different, set yourself apart and your clients will notice.